Dr. Chuck Chakrapani


Current Positions

Dr Chuck Chakrapaniis President of Leger Analytics and Partner in its parent company Leger, the largest independent research company in Canada. Chuck is a Distinguished  Visiting Professor at Ted Rogers School of Management, Ryerson University, the Chief Knowledge Officer of the Blackstone Group in Chicago, and a past President of the Professional Marketing Research Society (now Marketing Research and Intelligence Association). He was formerly the Editor-in-Chief of the Canadian Journal of Marketing Research and of Marketing Research, a quarterly publication of the American Marketing Association. He is a member of the Board of Directors of the Marketing Research Institute International and is Master Editor for the Principles of Marketing Research Course, offered in collaboration with the University of Georgia.

Former Positions

Dr Chakrapani was formerly a Senior Research Fellow at the Centre for the Study of Commercial Activity where he now serves as the Industry Advisor. Prior to that he was the Chief Executive Officer of Millward Brown Canada. He has held academic appointments at the London Business School in England, McMaster University, University of Guelph and University of Liverpool. He was, for over two decades, the Chairman of the Investors Association of Canada.

Unsolicited endorsements

Chuck specializes in research methodology and advanced statistical methods. Chuck was elected Fellow of the Professional Marketing Research Society for his "outstanding contributions to marketing research in Canada." Professional Marketing (the official publication of the Australian Marketing Institute) described him as "one of the world's foremost authorities on customer behavior". Marketing News of the American Marketing Association wrote that "his [Chakrapani's] reputation is unparalleled". He is listed in Canadian Who's Who.

Speaking and publications

Chuck has been an invited speaker in England, the United States, Australia, Canada, Asia and the Middle East. He is the author of more than 10 books and 500 articles on marketing research and investments. His recent books include  Business Statistics (with Ken Black and Ignacio Castillo, 2014), Modern Marketing Research Step-by-Step (with Ken Deal, 2005, 2012 online edition), Statistics in Market Research (2004), Marketing Research: State of the Art Perspectives (2000), and How to Measure Service Quality and Customer Satisfaction (1998).

Legal cases

Dr. Chakrapani has worked on many intellectual property cases and has provided expert witness in IP cases involving confusion. Some of the recent cases involve Masterpiece Inc. v. Alavida Lifestyle Inc., Alticor Inc. v. Nutrative Pharmaceuticals Inc., and A&W Food Services of Canada Inc. v. McDonald's Restaurants of Canada Ltd..

Chuck is an active consultant and seminar leader. He works internationally and his clients include several multinational companies, marketing boards and government bodies. He can be reached at Chuck@ChuckChakrapani.com or chuck.chakrapani@gmail.com.

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